We all are aware of the fact that every industry is experiencing evolution because of the technological advancements happening around the world. Over the last few years, the travel & tourism industry has witnessed this advancement which has majorly impacted the overall operations. Let’s not go back more, 10 years earlier when we need to go on the vacation our parents used to go to the travel agents office in order to get the bookings done. Then, we travel with paper tickets which are rarely seen these days. You need to explain everything to your travel agents and afterwards, they provide you with the holiday package.
These days we just pull out our mobile/laptop, scroll through a trip planner website or app and choose everything there. We avail services much easier than that offered by travel agents years back. This is the major change that has come up in 2019 compared with the services 10 years back.
These days travellers look for different deals while booking any hotel, flight or holiday packages, etc. Customers are smart these days, they visit different sites/apps so that they can compare the prices present on different travel booking websites or apps. They opt for some flexible options as well which is introduced as a “ Pay Later” option.
The Pay Later feature, presently offered by numerous OTAs, has turned out to be especially famous for tons of leisure travellers owing to stringent visa culture between nations. This feature allows them to reserve their hotel rooms without making prepayment which is beneficial for them in case their visa gets refused it won’t cost them the booking amount. prepayment, so regardless of whether their visa gets won't, they don't lose cash.
In modern days, the impact of technology is so vast that it has widely changed the overall functioning of the travel sector. This has led the buying process to hike as technology are simplifying everything. We’re living in the age of instant gratification and customers want everything to be smooth and fast. Because of this travel companies need to assure the tools they are using is drawing some great benefits for their customers else they’re out of the game. Let’s take a look at various tools that should be implemented in any travel business to keep existing and potential customers happy.
Tour Building & Inventory Management
Tours and activities are the fastest growing sectors compared to others. A maximum number of people these days days are looking for trips and outdoor experience which can match their budget and tastes for which they surf the internet and explore. However, tour building and inventory management remains one of the most time-consuming areas for travel technology solutions provider.
Fortunately, there is a range of solutions which are accessible in the market that help travel agencies and operators to manage their catalogue efficiently and allows to deliver tour packages with ease. Utilizing this tool, travel agencies can figure out their pricing scale, allocations, schedules, content and more vital aspects of their inventory on a user-friendly web/application interface. proprietors can oversee evaluating, assignments, calendars, content and numerous other significant parts of their stock on an easy to use electronic interface.
Automation in Marketing with the help of AI
As we all know, tourism is a part of service and hospitality industry where it is supposed that human element and personal touch is vital, hence there’s a lot of scope of automation with the use of AI for giving that personal touch. There Are different travel technology companies around the globe that provides these facilities to their clients.
Marketing automation and AI provide travel firms with several benefits, including:
- Allows sending personalised SMS or E-mails to the potential customers regarding the offers and deals.
- Targeting the customers who appeared on your site but bounced backed without booking.
- Sending automated departure and arrival notifications on web and mobile
- The remainder of saved items in the cart.
- Answering different queries of customers via Chatbots.
- Sending feedback forms to know how customers felt about the services delivered to them.
Customer Management & Personalisation
These days, customer satisfaction is considered as the utmost priority for the success of any business. Personalisation is something that every customer like in the course of making any deal. At present personalisation is all about making the customer feel that they are at their home when they’re dealing with your brand. That’s why, when any customer lands on your site/app, they should get personalised suggestions based on their browsing history which is available to you by the help of “Cookies”.
Different apps available on the Android and iOS platform offers customised browsing experience to the users. A lot of travellers have become accustomed to a high level of personalization from brands like Amazon, Flipkart, Netflix, Hotstar, etc. and now expect the same from their travel service providers.
Online Reservations and Back-office Management
A Travel ERP improves consumer loyalty, yet it likewise decreases an organization's operational expenses. Automating the ticketing and bookkeeping, it permits travel agencies and their staff invest less energy in manual tasks, for example, booking affirmations and computing agent's commissions. In addition, it likewise diminishes bookkeeping mistakes that emerge out of manual/offline reservations.
A decent ERP additionally has a considerable focus module that enables operators to make online appointments in the interest of their customers, utilizing live inventory. This saves them from the problem of signing into various systems or calling providers for fares and accessibility, eventually limiting turnaround time and helping them create more bookings appointments in a given timeframe.
Concluding, TravQ is among one of the best travel technology companies across the nation and beyond that delivers top services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. TravQ has been at the forefront player in web and mobile development services for the travel industry. In fact, our industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.
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