As we all are aware that technology is growing at a rapid pace by the time. Smartphones and internet savvy gadgets are dominating the market, as a result, more and more customers are getting online to fulfil their different demands. Everyone has access to everything which others have. Therefore, you must be using unique techniques to surpass your competitors. Travel agencies/agents these days work harder than before to attract business over the internet and compete in the market. It is always good to have a travel SEO strategy for your online travel business. It enables you to appear at the top of the search engine results.
TravQ is a travel SEO company that provides travel SEO services to the travel agency that allows excelling your online travel business. Most of SEO is typically implemented in the same way but for the travel industry it differs slightly or we can say we need to strategize it quite unique than any other SEO implementation.
In this blog, you will get to know some travel SEO tips which should be implemented by you to boost your online travel business.
Placement of Keyword and Optimization
If we are planning to visit somewhere we do Google for most of the things including research for preferred places. The most important thing that a travel business should know is - what keywords are used by travellers to find their destinations? If you know you're on the right track.
It is important to research keywords on a regular basis and use the most popular ones in your contents. This helps in attaining a good ranking on Google. Remember this, never use too much unnecessary information and keywords otherwise your website may get penalized by Google.
Some keyword research tips to follow:
- Target 2-3 keyword per page
- Try to put the keyword at the headline of your page
- Use the Google Planner tool if you’re looking for perfect keywords
- Optimized content should be written that revolves around your keywords
- Include the keyword in your URL
- Destination and Homepage should be optimized with keywords
- Blog title should consist of your most important keywords
Link Building
This method is one of the effective means of carrying out off-page SEO and necessarily the most important one to gain a higher ranking on SERPs (Search Engine Results Page).
Still, there are some questions on how to get links that deliver for your travel portal?
Mentioned are some ways to get the links
- Start connecting with other business and send exclusive offers to their readers.
- In the travel industry, Press releases are considered as the weapon for link building. If you offer good travel deals then influencers, as well as travel bloggers are likely to recommend their readers or viewers to visit your sites.
- You can mention links from travel review websites and portals and make connections on Twitter or Facebook with travel bloggers or journalists and give them incentives to visit your website.
Quick Responsive Website That is Mobile-Friendly
In this world of competition, you need to be one inch ahead of another if you want to taste success in your travel business. It is a fact, that website that has poor loading speed sees more bounce rate. So, it is mandatory to optimize your website speed and its loading time as well. Having a quick responsive and mobile-friendly site is vital for a travel portal because most of the visitors use mobile and initiate booking from these gadgets after browsing.
Both business and leisure travellers are looking to get hands-on mobile-friendly sites as it makes their browsing experience better and booking convenient. Hence optimize for mobile users as it will allow them to reach out to your business through mobile devices. Also, design your website in a manner that they perfectly fit mobile screens.
Local SEO
Local SEO is the most used way by search engines to show us relevant results based on the data of location. If you’re searching for a travel agency then you’re likely to prefer those which reside in your locality, isn’t it?
If you wish to see your travel businesses succeed online, you need to do these things for sure:
- Complete your Google My Business profile.
- For your travel agency, first and foremost create a Google My Business account and provide your business address.
- Enlist your travel agency in the local business directory.
- Include city/ state in the title tag of your page.
- Add schema markup to your local business address and include it on the homepage.
- Ensure that your business name, address and phone number is the same everywhere for Google maps, your website, local directories, social media pages etc.
- Tag images with geo-locations.
Concluding we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field.
With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.
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