Everything You Should Know About Travel SEO

As we all know that the internet holds to some degree incredible capacity to help advertising and brand awareness to a specific firm/organization. The web holds a superior position with regards to advancing a travel-related element (for example travel sites/companies/agents). In order to get your existence noticed in the market where millions are competing, you must get your business listed on the first page of the search engine. There’re many travel SEO agencies that are helping travel businesses to give travel business a makeover on an online platform. TravQ is a travel business-driven organization that gives travel SEO services to various travel agencies/agents around the world.

Why you need Travel SEO?

If you are having a travel website or blog, you need to have a pretty good idea about SEO. The first thing you should know why it is so important for your online presence a success. Why would someone need SEO for the travel business? Let’s get going with the pointers.

• Helps in gaining more leads from the search
• Cost-effective than the PPC (Pay Per Click) method
• It guarantees the growth of your business

From the above information, you might be aware of now that why it is important to do SEO of a travel website. Actually, when done right travel SEO acts as a masterstroke strategy to propel your travel businesses’ presence over the internet. It allows travel website to retain the top position in the search engines. Let’s discuss some of the ways to optimize your travel website.

Local SEO

Local SEO is a method of optimizing a website so that the website pops up when people search for your location or searching through the area near your physical business place.

• Verify your business address after creating a Google Business profile.
• Make sure you’re feeding accurate descriptions, contact information, photos and other info required for your business.
• Schema information should be added to the homepage.
• Addition of local address on your homepage.
• Page titles should be optimized properly, H1 tag and descriptions should act as a reference to your location.
• Get good quality links from highly trusted local websites.

Keep all the information (business name, address and phone number) the same across all different channels.

Homepage SEO

We all know the homepage is a vital page of all kind of websites. Talking about travel websites it’s importance gets a major turn. It is considered as the backbone of a travel website. Optimizing it can let you experience some amazing results.

Here’s a list o some content that you must include on your website’s homepage.

• Alluring pictures
• Pictures showing happy people enjoying their holidays
• Exciting deals
• Most popular content (from your blog posts)
• Few lines about your business that can influence your visitors to go with your deals and offers.

Technical SEO

Apart from the above factors, you should keep an eye on the technical SEO as well. It plays a vital role in the successful;l travel website. For example, things like page speed, responsive design, correct use of canonical URLs, the custom 404 page, correct implementation of Hreflang tags, Pagination, optimization of images and videos, sitemaps and many more are required for site optimization.

Link building

In simple words, link building is the process of getting other sites to redirect links back to your website. So what you think, why you be building links? We all know Google’s algorithms are complex and evolve by time, still, there’s so much importance of backlinks as they determine how every search engine determines which sites rank for which keywords.

Building links is one of the popular methods to carry out search engine optimization (SEO) because links indicate Google that your website has a quality content resource that needs some citation. Sites having more backlinks are likely to get a higher rank on the search engine.

Blogging

Blogging goes very well with travel businesses also. There’s no better method to get backlinks for your site than making new content and posting it on your website or remotely to some other sites. It is considered as a top instrument to excel travel SEO for travel businesses. As we are discussing travel-related blogs no doubt it ought to be fascinating and exciting at the same time. This increases visitors as it helps in landing visitors on your site through your backlinks. The world is comprised of a few outlandish destinations which you can highlight in your wordings to make your blog crisp and full of excitement.

Social SEO

The vast majority have known about SEO and the vast majority have known about, and are most likely engaged with somewhat, social media — a term which extensively implies sites, (for example, Facebook and Twitter) that depend on clients interacting and communicating with different clients and transferring or sharing content.

The crossover between the two is called social SEO and is used for handling social media to improve your business’ search engine rankings. Since positive social media activities around your site make it simpler/quicker to rank your site in search engines and acts as an indirect method of presenting your content to a more extensive group of people.

By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.

Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travelers relying upon the internet to avail of different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

How is travel portal development fuelling the online travel market?

At present, if you are into travel business you need to have a travel portal for its outreach to the different customers all over the world. If you are one of those travel agents/travel agencies who are still into brick and mortar form of business, you might be unaware of the term travel portal. And you might be wondering what is it, how it will help my business and all. Take a chill pill, I’m here to explain most of your queries through this blog.

A travel portal is a portal (website/site) on the World Wide Web which is developed to expand business on a global level. Necessarily developed by the purpose of growing travel business. There are different travel portal development companies in India which help travel business to explore global market opportunities. TravQ - Travel portal development company is one of them that enables users to experience quality services from their end. Travel portal is generally associated with providing services to the ultimate customers to book flights and hotel rooms or availing travel advice, etc.

Travel portals are generally centralized with services such as travel bookings, trip reviews, fares, and much more, Travel portal development has a greater impact on the working of travel companies. Nowadays, it is rare to find travel companies that don’t have their travel portals to carry out different days-to-day operations. At present, different travel agencies in India are getting a smooth entry into the world of the online market. This helps them to explore more potential customers. 

It is very important to have your brand presence over the online market as it helps them to fuel up their business over the internet. The internet has very dynamic capabilities and it enables the promotion of different businesses across several industries including the travel and tourism sector as well. The future of this industry is very fruitful as people nowadays want to travel and explore the world. As we all know our mother nature is full of surprises. This mindset of common people is a boost for the travel business. Recent changes that occurred in the travel portal development solutions has led travel industries towards a new path. 

Features offered by a travel portal

Travel portals are not less than a gift for different players in the travel industry as they help them to capitalize on their business well and helps them to be on the top position in the online travel market. Developing an appealing travel portal is not a child’s play, it requires sufficient time, money and continuous effort. Let’s see some of the features a travel portal offers to a business.

• Provides responsive web design.
• Real-time availability of hotel rooms, flights, cars and much more from third-party suppliers.
• Sorting, paging allows result filtration.
• Alluring HQ banners images on the website.
• Multiple currency support with one payment gateway.
• Instant confirmation of reservations from third party suppliers.

Booking agents and customers are benefited in major by the use of travel portal as it helps them with various travel information, bookings and all the information required by the travelers during travel. Users are provided with the best service at an affordable price including exclusive ad customized offers by fetching pieces of information from central servers by the travel portal. 

We can bifurcate travel portals into different types including the major ones such as flight booking, holiday packages, car/ taxi/ bus booking. Users simply need to search for hotels on the portal as per their choice of location and book them online. It allows them to view their account details, booking stage, their seat number. It simplifies the booking and cancellation of tickets as well.

Benefits derived from travel portal by travel agents

Travel Portal is an exhaustive and affecting web-based Online Booking Engine, intended for Travel Industry particularly for travel and tourism-related companies. Booking software can be developed for all parts of B2B and B2C travel websites and integration of travel API for flight ticket booking, hotel reservation booking, holiday & travel packages, car/taxi booking as well as insurance. Travel portals are helpful for:

• Effective use of the products & services should be possible by utilizing user statistics reports.
• Amplify business on the web and accomplish a more prominent exposure resulting in increased turnover.
• Real-time information access and support.
• Zero investment in training of the users of this application since the entire application is browser-based.
• Reduction in order processing costs.
• The economic cost of interacting with customers.
• Make your mark in the online travel market with TravQ

TravQ is the best travel portal development service provider that is known for delivering quality services in this field with the help of simplified UI&UX and customized elements. Our skillful travel portal development team delivers a high-quality product at the same time share the client’s passion and beliefs.

TravQ - Let us create business opportunities for you!

Have you ever wondered how you avail services from travel industry? Here’s how.

Most of us all know how to reserve a ticket, book a hotel or rent a car. Have you ever thought about how this all become possible? The answer is the GDS (Global Distribution System). Global Distribution System is a worldwide computerized reservation network used as a single point of access for accommodating airline seats, hotel rooms, rent a car and several other travel-related items by the travel agents.

If you’re finding difficulties in attracting customers towards your hotel/airline business, you may get your business integrated with GDS to achieve the desired result. In a recent study, it is seen that 6,00,000 travel agents combine with GDS on the behalf of companies every day to book flights, hotels, car rentals and bus ticketing. GDS is utilized by several internet-based travel services to cultivate the growth of travel & hospitality sector.

Why the travel industry needs GDS integration?

Global Distribution System delivers global price rates, inventories and offers real-time availability of hotels, cars, flights and bus tickets and many more services To make the travel industry more accessible and advanced. GDS integration system is vastly responsible for the growth of travel industries in recent time.

• Grabs the attention of domestic and international travellers base.

• The global distribution system is the base to enter into corporate clients across the world.

• It can help travel agents in getting a strong global market platform.

• Booking through Global distribution system helps corporate travel agents as a suitable reservation process for holidays, air, hotels and rental cars.

• Real-time rate change status update helps managers to alter price points or make special offers.

• Companies having limited budget and time to upload inventory list can easily manage with the help of GDS.

Top GDS API Providers in the travel industry

• Amadeus

• Travelport (Galileo, Worldspan)

• Sabre

• Expedia

• Tripadvisor

How would GDS look like in future?

Since its beginning, GDS has been in demand due to its accuracy, reliability, security & speed. IATA states that the future of GDS within travel segments will be bright and will continue to shape the e-commerce platform for the travel industry. GDS will help the travel businesses & industry to reform & grow as long as it serves the ongoing needs of airlines and hotel industry.

TravQ –Among many, one of the best route to customize GDS API Integration Services

TravQ is a modern travel technology company, dealing with various services – development of travel web portals and apps, custom GDS/XML API Integration for travel e-commerce and devising of automated tools & resources to help evolve hotel industry by arranging MICE (Meetings, Incentives, Conferences & Events) profitably.

Wanting to give your travel technology product a perfect shape? TravQ is here with its brilliant workforce.