We all are aware of the fact that the internet holds somewhat great power to boost marketing and brand awareness of a particular firm/company. The internet holds a better position when it comes to promoting a travel-related entity (i.e. travel websites/portals/agencies/agents). In order to get recognized in the crowd of millions, one must get their business listed in the first page of some major search engines. There’re many travel SEO service providers in the IT sector which are helping travel businesses to set up a new face over the internet. TravQ is a travel business-centric company that provides travel SEO services to different travel agencies/agents around the globe.
When done right, SEO acts as a powerful long-term marketing strategy that helps a travel website to get placed at the top of the search results for a longer period of time. By reading this, you must be curious about how to ace SEO for travel websites. Let’s discuss some of the major tips that act as an effective measure for your travel website.
Mobile-friendly websites
A mobile-friendly travel website is need of the hour as there’re more mobile users than the laptop/tablet users all over the world. Post the advancement in technology, the mobile industry has been growing rapidly attracting a lot of users. These tips will help you to build better mobile-friendly sites.
- Use of responsive web design
- Reduction of page load time
- Image optimization
- Avoidance of small texts
- Pop-up ads should be restricted
Use of relevant Keywords
Let’s assume someone wants to visit Paris. Guess, when their trip begins? The moment they set their foot Paris or the boarding time in the plane or when they grab a taxi to leave for the airport. Which option according to you is right? You might be guessing first, second or third option. Let me tell you my options are wrong as well your guess, haha!
The truth is it starts as soon as they make up the mind of visiting Paris. As an SEO expert, your work begins even earlier as the questions that might pop up in their mind might be the keywords you need to fit in your website contain. This will allow your site to appear in front of them. Keywords such as “direct flights to Paris from London”, “cheap hotels near Eiffel Tower”, etc. are the keywords that fit in as the given scenario.
Start Blog Posting
Blogging goes very well with travel businesses as well. There’s no better way to get backlinks for your website than creating new content and posting it internally or externally. It is considered as a top tool to excel travel SEO for travel agency. As we are talking about travel-related blogs no doubt it should be exotic as well as exciting. This helps to gain readers moreover it will help different users to land on your site. The world is made up of several exotic destinations which you can feature in your wordings to make your blog posts crisp.
If you have a section for the blog on your website and it features countless amazing posts and exciting locations to read about. I’d be the one who will read that for hours. Mention lots of travel stories that inspire your visitors to travel with you and allow them to share their story afterwards on your site.
Place Navigation on your travel website
We all are aware that every website has a large number of web pages in it. To make the browsing experience of visitors good you must have a well-designed internal link structure. It is considered good that no two pages be further than three clicks away from one another. The best way to do this is to put website navigation.
Keep an eye on your competitors every move
If you have opened or plan to open a travel agency, then you are in the middle of heavy competition, my friend! My tip for you to keep a track on every single movement of your competitors so that you can use some of them to your own benefit. There are some things you can do:
- Keeping an eye on the keyword they’re using and how they rank.
- Keep yourself updated about their activity on social networking sites.
- Domains that link to them should be looked for.
It is important for you to business by keeping yourself updated with a competitor analysis strategy else you are going to fail miserably.
Apart from these tips, there are some more like you can use visually attractive images on your travel websites that allure the visitors, fill out a schema markup for your website and try to build links from some authoritative travel-related sources. By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.
Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.
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